When upgrading the trial version to the PayPal, Enterprise or Developer version, you do NOT need to reinstall the entire application or database.
You simply have to replace the /checkout, /estore_admin and /SiteStorePro directories with the folders of the SAME NAME located in the ‘UPGRADE_From_Trial_LITE_VERSION’ directory in your full-version zip file. Replacing ONLY the ‘checkout’, ‘estore_admin’ and ‘SiteStorePro’ upgrade files prevents the possibility of overwriting design files that were changed after your original install date. (Note: No design-related files in the checkout folder are replaced during the trial upgrade process.)
Important: do not extract the files in the ‘full_install’ folder to your local system again or you may overwrite any design changes made to the sample store. Only extract the files/folders in the upgrade_from_trial_lite_version.
After you have replaced the ‘checkout’, ‘estore_admin’ and ‘SiteStorePro’ folders with the files contained in the ‘Upgrade_From_Trial_LITE_Version’ directory, upload those three folders from your local design system to your online webhosting account. Then, login to your web-based admin with your Master Login Account and click on Store Setup > Admin Options > Change Serial Number. Submit the form shown below and your trial serial number (activation) will be cleared and you will then be prompted to re-activate your Site Store Pro install.

After reactivating with your paid serial number, click on the ‘Setup’ button. (You will not need to create a new Master Admin Account and can simply log back into the admin with your current admin account.)
Your trial version has now been upgraded to the full, paid version!